Local SEO has become the crucial part of Search Engine Optimization over last few years. If you are running a local business and trying to reach your potential customers, then local SEO is the way to get over your competition and rank faster. When you are working to rank local, there are many different factors you should consider apart from the general SEO techniques. If you are not sure how to begin with, then we got you covered in this Local SEO Guide.
If you ever wonder how the local listing looks like here is the sneak peak.
Now I will walk you through, some of the major techniques of the local SEO strategies you could implement to your business.
Register with Google My Business
Google is providing a service called ‘Google My Business’ for the local business owner. You can list your business with all the information like complete address, Contact details, Nature of business and so on. Once you are registered by providing all the information, Google will send you the postcard to your physical address. The letter includes unique verification code that you need to enter in the google my business account to get verified.
Some of the important tips you must ensure to follow after listing in Google:
- Keep all the details up-to-date.
- Add proper description with the keyword.
- Make sure you have mentioned your business hour, Contact number which may change quite often.
- Upload images related to your business and keep updating with new pictures. Higher the resolution is the better.
- Try to get real reviews for the business from your customer.
Adding NAP (Name, Address, Phone Number): Having the Name, Address and Phone number on every page of the website is must rank in local. Keeping consistency is the major factor while you’re using NAP across the web (I’ll Cover it in ‘Line Up Local Citations’ part).
Schema.org local business markup is again the best way to adding NAP to your website. By adding a markup, you will help the search engines to crawl the proper information of your business and show them to the visitors.
You can use the below code in the footer of the website. Just replace with your business information.
<div itemscope itemtype="http://schema.org/LocalBusiness"> <p itemprop="name">COMPANY NAME</p> <p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <p itemprop="streetAddress">ADDRESS LINE 1</p> <p itemprop="addressLocality">CITY</p>, <p itemprop="addressRegion">REGION</p> <p itemprop="postalCode">POSTCODE/ZIP</p. <p itemprop="telephone">PHONE NUMBER</p> <meta itemprop="latitude" content="LATITUDE" /> <meta itemprop="longitude" content="LONGITUDE" /> </div>
Listing in Local Directories
Many of us know registering with Google My Business, Creating Facebook page is the way to rank high in local business. You can enhance your business by adding NAP in the directories all over the web.
While adding information to the directories cross check whether the information is matching with the website NAP. It should be the exact one. HubSpot has made the whole list of directories you can submit your NAP.
Line Up Local Citations
Citations are the key element of local SEO. It may sound strange, but it is true that Google will double check the information you have provided in NAP all over the place. You might have registered with different directories, just make sure all are similar. To win the citation include the below details in your submissions:
- Adding your business name
- A telephone number including local area code
- Physical address with zip code
You can make one standard format including all the information mentioned above and then start submitting across the web. The ultimate goal is being trustworthy with customers and Search Engines by providing accurate information.
Local Reviews and Ratings
Getting local reviews also play a crucial part in local SEO. It helps to stand out from the competition. A simple way is you could reach out existing customers to give a review/rating on your business. You can get some reviews by providing some offers to the customers. This can boost their loyalty, and they will be happy to rate you.
Optimizing a Landing Page for Local
Optimizing a Landing Page for local search is same as we follow in standard article optimization. The slight difference is just adding the city/region/place name inclusive of keywords. You can add these city/region/place and keywords in landing page URL, Title, H1, and in the Image attribution.
Embedding Google map in landing page with your business location is also an effective way to get optimized.
Here is nicely crafted infographic to help you to better understand in optimizing the local landing page.
Local SEO Guide Bonus Tips
You can follow some these steps to create more engagements and produce more clicks to your Local business
- Hire Google Certified Photographer to take the street view tour and the indoor photos of your business.
- Encourage customer to add pictures of your business.
- Build local backlinks by organizing the meetups so that you can get links from local event pages.